Many businesses and nonprofits make claims about their social good that go no further than a marketing strategy. As a result, you probably reinforce discriminatory practices with your spending—without your knowledge. Fortunately, there are watchdog groups that research the leadership, hiring, and ethos of organizations. With a little digging, you can support the businesses and philanthropies that best align with your beliefs, and choose to step away from those that do not. Maximize your contributions by finding smaller organizations where even modest contributions make a significant impact. Being regularly involved with a local organization is another way to understand whether you agree with their practices and promises.